Course description

Digital customers expect every interaction with a business to be simple, secure, and transparent. They want quick registration, convenient sign-in, control over their personal information, and confidence that their privacy preferences will be respected.

For organizations, delivering this experience requires much more than a login page. Customer identities, authentication, consent, privacy preferences, access permissions, application integrations, and B2B relationships all need to work together securely.

The journey begins with the essentials of Customer Identity and Access Management (CIAM), including customer identity, registration, authentication, consent management, web integration, and administration. Learners then progress into B2B scenarios, where they explore organization management, delegated administration, authorization, and website integration.

The final implementation-focused module brings these capabilities together and covers site administration, data schemas, identity management, registration and authentication, consent, APIs and SDKs, Single Sign-On (SSO), Identity Exchange, and CIAM for B2B.

SAP currently describes Customer Data Cloud as a suite that includes Customer Identity and Access Management for end users and B2B interactions, together with privacy data governance through consent and preference management.

By completing this learning journey, participants can develop a practical understanding of how to create secure, scalable, privacy-aware identity experiences across consumer and business customer scenarios.

Key Learning Outcomes

After completing Implementing SAP Customer Data Cloud, learners will be able to:

  • Explain SAP Customer Data Cloud and its role within Customer Experience.
  • Understand CIAM concepts for consumer and B2B scenarios.
  • Navigate and administer SAP Customer Data Cloud.
  • Configure customer identity and profile experiences.
  • Design and configure customer data schemas.
  • Implement registration and authentication.
  • Understand secure identity lifecycle management.
  • Create and manage customer consent.
  • Understand privacy and preference management.
  • Integrate Customer Data Cloud into websites.
  • Work with Customer Data Cloud APIs and SDKs.
  • Understand Single Sign-On implementation concepts.
  • Understand Identity Exchange and customer data integration.
  • Implement CIAM for B2B.
  • Manage B2B organizations and organization members.
  • Understand delegated administration.
  • Configure policy-based authorization concepts.
  • Connect identity, consent, security, and customer experience requirements.
  • Apply knowledge through hands-on implementation practice.

Who Should Attend?

The current official SAP learning journey associates Implementing SAP Customer Data Cloud with Business User, Architect, Administrator, and Consultant roles.

The course is particularly suitable for:

  • SAP Customer Data Cloud Consultants
  • SAP CX Consultants
  • CIAM Consultants
  • SAP Solution Architects
  • SAP Customer Experience Architects
  • Identity & Access Management Professionals
  • SAP Administrators
  • Technical Consultants
  • Integration Consultants
  • Web Integration Specialists
  • B2B Solution Consultants
  • Privacy & Consent Implementation Professionals
  • Business Analysts
  • Customer Experience Professionals
  • Digital Transformation Teams
  • Professionals responsible for customer identity platforms 

What will i learn?

  • SAP Customer Data Cloud & CIAM – Enterprise Customer Identity and Access Management capabilities for securely managing customer identities, authentication, access, and digital interactions.
  • Customer Identity, Registration & Authentication – SAP Customer Identity capabilities covering registration, login, authentication, account management, and secure Single Sign-On (SSO).
  • Customer Profile & Data Management – Centralized customer profile management, data schema configuration, identity exchange, and consistent customer data across applications and channels.
  • Consent, Preference & Privacy Management – SAP Customer Consent capabilities for managing customer consent, communication preferences, privacy requirements, and regulatory compliance.
  • CIAM Configuration, Web UI & Integration – Configuration and customization using Screen-Sets, Web UI, Web SDK, APIs, and SDKs for seamless integration with websites and digital platforms.
  • B2B CIAM & Organization Management – Business customer identity management covering organizations, B2B website integration, user relationships, and enterprise account structures.
  • Delegated Administration & Authorization Management – Flexible delegated user administration, role-based authorization, policy-based access control, and secure access management.
  • Identity Governance & Customer Experience Integration – Identity governance and secure integration of customer identities across SAP and third-party customer experience ecosystems.

Requirements

  • Basic understanding of Customer Experience or CRM.
  • General familiarity with websites and web applications.
  • Basic knowledge of user registration and login concepts.
  • Awareness of identity and authentication concepts.
  • General understanding of data privacy and consent.
  • Basic knowledge of APIs and integrations for the technical sections.
  • Familiarity with B2B business relationships for the B2B modules.
  • An interest in customer identity, privacy, security, or SAP CX.

Frequently asked question

The learning journey provides an in-depth introduction to the concepts, functionality, and implementation scenarios of SAP Customer Data Cloud. It covers customer identity, registration, authentication, consent, web integration, APIs and SDKs, SSO, Identity Exchange, and CIAM for B2B.

SAP Customer Data Cloud is a suite of identity-management capabilities covering CIAM for end users, B2B identity scenarios, and privacy-related consent and preference management. It helps organizations manage customer identities while supporting secure digital experiences and giving customers greater transparency and control over their personal information.

Yes. CIAM is a central part of the learning journey. Module 1 covers the fundamentals of SAP Customer Data Cloud and customer identity, while Module 3 develops these concepts into implementation scenarios involving registration, authentication, consent, APIs, SDKs, and SSO.

Yes. B2B is a significant part of the learning journey. Module 2: From Onboarding to Governance: Mastering SAP Customer Data Cloud for B2B covers B2B CIAM, organization management, delegated administration, authorization management, and website integration. SAP describes its B2B capabilities as combining authentication and identity management with fine-grained authorization to manage partners, organization members, and business relationships.

Yes. Consent is covered in both the essentials and implementation modules. Learners explore creating consent statements, implementing consent records in web applications, and managing customer consent as part of the broader identity lifecycle.

Yes. The curriculum includes Managing the Web UI and Web SDK, Working with SAP Customer Data Cloud APIs and SDKs, and B2B website integration. These topics help learners understand how identity functionality can be incorporated into websites and broader enterprise architectures.

Yes. Unit 8: Implementing Single Sign-On (SSO) is included in the SAP Customer Data Cloud Implementation module. The topic helps learners understand how a more seamless authentication experience can be provided across connected digital properties.

Yes. The learning journey includes Hands-on Practice for SAP Customer Data Cloud Implementation Training. The practice system is preconfigured with the data learners need to complete course exercises or experiment independently with Customer Data Cloud.

No formal prerequisite is currently listed by SAP for the overall learning journey.

  • Lesson 01
    Course Description

    This module establishes the foundation for working with SAP Customer Data Cloud.

    Learners begin by understanding the solution and then move into practical concepts such as navigating the administration console, managing customer identities, working with web interfaces and the Web SDK, and implementing customer consent.

    The source curriculum specifically states that learners should be able to understand SAP Customer Data Cloud fundamentals, manage customer identity, configure CIAM settings, and implement registration, consent, and web integration scenarios after completing the module.

    The module helps learners understand not only how customers access digital services, but also how their identity information, profile data, authentication, privacy choices, and consent can be managed throughout the relationship.

    Summary:

    What You Will Learn

    After completing this module, you will be able to:

    • Explain the purpose of SAP Customer Data Cloud.
    • Understand the fundamentals of Customer Identity and Access Management.
    • Navigate the SAP Customer Data Cloud Console.
    • Understand customer identity and profile management.
    • Configure fundamental CIAM settings.
    • Understand customer registration and authentication experiences.
    • Work with web UI capabilities and the Web SDK.
    • Create and manage customer consent statements.
    • Implement consent records within web applications.
    • Understand how identity, consent, and customer experience work together.
    • Recognize the importance of privacy and transparency in customer identity management. 
  • Lesson 02
    Unit 1: Getting to Know SAP Customer Data Cloud Solutions

    This unit introduces SAP Customer Data Cloud and the business challenges it is designed to address.

    Learners explore how organizations can securely identify customers while providing convenient digital experiences across websites and applications.

    SAP Customer Data Cloud brings together capabilities for Customer Identity, Customer Consent, and CIAM for B2B. Customer Identity supports registration, authentication, profile management, and customer engagement, while Customer Consent helps organizations manage privacy, preferences, and consent throughout the customer lifecycle.

    The unit helps learners understand an important principle of modern CIAM: security and convenience do not need to work against each other.

    A well-designed identity experience should make it easy for legitimate users to interact with a business while maintaining appropriate controls around their personal information. 

    Summary:

    Key Topics

    • SAP Customer Data Cloud overview
    • Customer Identity and Access Management
    • Customer Identity
    • Customer Consent
    • CIAM for B2B
    • Customer profiles
    • Registration and authentication
    • Privacy and preference management
    • Trusted digital customer experiences
  • Lesson 03
    Unit 2: Navigating the Console and Managing Customer Identity

    Once learners understand the solution, the next step is learning how customer identities are managed operationally.

    This unit introduces the SAP Customer Data Cloud Console and the tools administrators use to configure and manage their environment.

    Learners explore customer profiles and identity information and understand how administrative users can work with customer accounts.

    SAP's Identity Access functionality allows authorized administrators and service personnel to view user account information, edit profile details, and perform appropriate administrative actions. Depending on configuration, it can expose registered users, profile and custom information, consent, and subscription information.

    The unit also helps learners understand that identity administration requires appropriate access controls. SAP Customer Data Cloud provides administrative permissions, auditing, and other controls designed to protect customer information. 

  • Lesson 04
    Unit 3: Managing the Web UI and Web SDK

    Customer identity functionality ultimately needs to become part of the digital experience users see.

    This unit explores how SAP Customer Data Cloud can be integrated into websites using its user-interface capabilities and Web SDK.

    Learners develop an understanding of how registration, login, profile management, and other customer-facing identity experiences can be introduced into a web application.

    SAP's current guidance describes an integration process in which organizations can use Customer Data Cloud screen-sets or their own custom screens to identify and authenticate users, support login, and store and validate consent.

    The unit helps learners connect back-end CIAM configuration with the customer-facing experience, an important skill when designing identity journeys that need to be both secure and easy to use.

  • Lesson 05
    Unit 4: Creating a Consent Statement and Implementing a Consent Record in a Web Application

    Customer trust depends on giving people meaningful control over how their information is collected and used.

    This unit focuses on consent management.

    Learners explore how consent statements are created and how consent decisions can be captured through a web application.

    SAP Customer Data Cloud provides capabilities that allow users to give or withdraw consent for the collection and processing of their personal information. It also supports communication preferences and integration between consent and customer identity processes.

    Current SAP documentation also describes how consent statements can be created, included within customer-facing screens, and versioned over time.

    The goal is to help learners understand that consent is not simply a checkbox—it is part of an ongoing, transparent relationship between an organization and its customers.

  • Lesson 01
    Course Description

    Consumer identity typically focuses on the relationship between an individual and an organization. B2B identity introduces another layer: the relationship between organizations, their members, their roles, and the resources they are permitted to access.

    This module explores how SAP Customer Data Cloud supports those more complex B2B identity scenarios.

    Learners move from the fundamentals of CIAM for B2B into organization management, delegated administration, authorization, and website integration.

    According to the uploaded curriculum, learners should be able to implement CIAM for B2B, manage organizations and members, configure delegated administration and authorization policies, and integrate B2B identity management with external websites.

    SAP describes CIAM for B2B as combining authentication and identity management with fine-grained authorization capabilities to help organizations manage partners, members, and their relationships. 

    Summary:

    What You Will Learn

    After completing this module, you will be able to:

    • Explain CIAM for B2B.
    • Understand the difference between B2C and B2B identity scenarios.
    • Understand B2B onboarding and identity flows.
    • Manage organizations and organization members.
    • Understand organization self-registration.
    • Configure delegated administration concepts.
    • Understand B2B roles and permissions.
    • Apply authorization policies.
    • Understand policy-based access control.
    • Integrate B2B identity functionality into websites.
    • Recognize the governance requirements of partner identity management.
  • Lesson 02
    Unit 1: Introducing CIAM for B2B

    This unit introduces the specific identity challenges that arise when businesses provide digital services to other businesses.

    Instead of managing only individual customers, organizations may need to manage suppliers, distributors, dealers, corporate customers, consultants, or other partners—each containing multiple users with different responsibilities.

    Learners explore how CIAM for B2B helps organizations create a structured identity and access model for these relationships.

    SAP's current B2B guidance emphasizes simplifying identity lifecycle management while providing partners with secure and appropriate access to products and services. 

  • Lesson 03
    Unit 2: Exploring CIAM for B2B

    After understanding the business context, learners take a closer look at how SAP Customer Data Cloud supports B2B scenarios.

    The unit explores the relationship between authentication, customer profiles, organizations, members, and authorization.

    Participants learn how standard B2B flows can support activities such as organization self-registration, member authentication, and authorization. SAP supports these user-facing flows through Screen-Sets or Web SDK methods.

    This helps learners understand how the different B2B capabilities fit together before progressing into detailed organization and access management.

  • Lesson 04
    Unit 3: Organization Management

    B2B identity begins with understanding the organization a user represents.

    This unit explores how partner organizations and their members can be created and managed.

    Learners develop an understanding of organization registration, membership, organizational information, and how users can participate in business relationships through the CIAM environment.

    SAP's current Organization Management documentation supports scenarios including manual organization creation and self-registration, where a partner representative submits an organization for approval and can become its first member after approval.

    This structure provides the foundation for applying roles, permissions, and authorization policies later in the B2B journey.

  • Lesson 05
    Unit 4: Delegated Administration

    Central administrators should not necessarily have to manage every user within every partner organization.

    Delegated administration allows appropriate responsibilities to be distributed to trusted administrators within partner organizations.

    This unit helps learners understand how B2B organizations can manage aspects of their own user community while remaining within the governance framework established by the primary organization.

    For example, delegated administrators may support activities related to members, roles, or access depending on the implementation.

    The result can be a more scalable B2B identity model where partner organizations can participate in managing their own users without requiring the service provider's central administrators to handle every routine change.

  • Lesson 06
    Unit 5: Authorization Management

    Authentication answers the question:

    Who is the user?

    Authorization answers another important question:

    What is this user allowed to do?

    This unit explores how access decisions can be defined and managed for B2B users.

    SAP Customer Data Cloud provides policy-based access control capabilities for controlling access to resources such as applications, site pages, and user actions. Policies can consider relevant attributes and be evaluated at runtime.

    Learners develop an understanding of applications, assets, conditions, policies, and the wider authorization model needed to provide different organization members with appropriate levels of access.

  • Lesson 07
    Unit 6: Integrating with a Website

    The final unit brings B2B identity management into the user-facing environment.

    Learners explore how organization registration, authentication, delegated administration, and authorization can become part of a partner-facing website or portal.

    SAP's B2B Quick Start guidance illustrates an end-to-end flow covering activation of Organization Management, organization creation, delegated administration, and obtaining authorization decisions.

    This helps learners connect the configuration concepts from previous units with the practical experience of a partner accessing digital services.

  • Lesson 01
    Course Description

    This module brings together the concepts covered throughout the learning journey and approaches SAP Customer Data Cloud from a complete implementation perspective.

    Learners work through the major activities involved in implementing a CIAM solution—from regulatory alignment and site administration through schemas, customer identities, registration, authentication, consent, APIs, SDKs, SSO, Identity Exchange, and B2B capabilities.

    The uploaded curriculum states that learners should be able to configure sites and schemas, manage customer identity and consent, integrate applications using APIs and SDKs, implement SSO, and configure B2B organization management and authorization.

    Summary:

    What You Will Learn

    After completing this module, you will be able to:

    • Understand SAP Customer Data Cloud within regulatory and CX contexts.
    • Configure and administer Customer Data Cloud sites.
    • Design and configure customer data schemas.
    • Manage customer identity information.
    • Implement registration and authentication scenarios.
    • Configure consent management.
    • Work with SAP Customer Data Cloud APIs and SDKs.
    • Understand and implement Single Sign-On concepts.
    • Understand Identity Exchange.
    • Configure CIAM for B2B.
    • Manage B2B organizations and members.
    • Configure authorization for B2B scenarios.
    • Connect identity capabilities with enterprise applications. 
  • Lesson 02
    Unit 1: Aligning SAP Customer Data Cloud with Regulations and the SAP Customer Experience Portfolio

    Customer identity implementations operate at the intersection of customer experience, security, privacy, and regulatory requirements.

    This unit helps learners understand where SAP Customer Data Cloud fits within the broader SAP Customer Experience landscape and why privacy considerations need to be included from the beginning of an implementation.

    SAP Customer Consent is designed to help organizations manage customer privacy, preferences, and consent transparently throughout the customer lifecycle.

    Learners develop the mindset needed to treat privacy and identity governance as core architecture considerations rather than final implementation tasks.

  • Lesson 03
    Unit 2: Configuring and Administering a Console Site

    A Customer Data Cloud implementation begins with correctly configured sites and administrative controls.

    This unit explores how sites are configured and administered through the SAP Customer Data Cloud Console.

    Learners develop familiarity with configuration, permissions, administration, and operational tools needed to manage an implementation effectively.

    The objective is to establish a controlled environment upon which registration, identity, consent, integration, and other CIAM functionality can be built.

  • Lesson 04
    Unit 3: Configuring Data Schema

    Every organization collects different information about its customers.

    This unit explores how customer data schemas are designed and configured to support business requirements.

    Learners understand how profile and related data structures influence registration, identity management, integration, personalization, and downstream application use.

    The emphasis is on creating a structured data model that captures information the business genuinely needs while remaining mindful of privacy and governance considerations.

  • Lesson 05
    Unit 4: Managing Customer Identity

    This unit takes a deeper look at the customer identity lifecycle.

    Learners explore how identity records can be created, viewed, updated, administered, and governed within SAP Customer Data Cloud.

    SAP's Identity Access tool enables authorized personnel to work with customer account and profile information and perform administrative actions.

    The unit helps learners understand that customer identity management continues long after initial registration and needs appropriate operational processes throughout the customer lifecycle.

  • Lesson 06
    Unit 5: Implementing Registration and Authentication

    Registration and authentication are among the most visible parts of any CIAM implementation.

    This unit explores how organizations can create secure and user-friendly processes for customers to establish an identity and subsequently access digital services.

    Learners consider registration flows, authentication experiences, account management, and how these capabilities connect with customer profiles and consent.

    The objective is to create identity journeys that protect customer accounts without introducing unnecessary friction.

  • Lesson 07
    Unit 6: Managing Customer Consent

    Consent management allows customers to understand and control how their information is used.

    Learners explore how consent statements, privacy choices, communication preferences, and related records can be incorporated into the identity journey.

    SAP Customer Data Cloud supports giving and withdrawing consent, subscription preferences, consent auditing, and integration with identity information.

    This unit helps learners understand how privacy requirements can be translated into practical customer experiences and system configurations.

  • Lesson 08
    Unit 7: Working with SAP Customer Data Cloud APIs and SDKs

    Enterprise identity solutions rarely operate in isolation.

    This unit introduces the APIs and SDKs that allow websites, applications, and enterprise systems to interact with SAP Customer Data Cloud.

    Learners develop an understanding of how programmatic interfaces can support registration, authentication, identity information, consent, and other CIAM scenarios.

    The emphasis is on understanding how Customer Data Cloud can become part of a broader digital architecture rather than functioning as a standalone identity repository.

  • Lesson 09
    Unit 8: Implementing Single Sign-On (SSO)

    Customers often interact with several digital properties belonging to the same organization.

    Requiring users to repeatedly authenticate can create unnecessary friction.

    This unit introduces Single Sign-On (SSO) and helps learners understand how identity sessions can be designed to provide a more consistent experience across connected applications and sites.

    Participants explore the architectural and configuration considerations required when identity needs to move securely across multiple digital properties.

  • Lesson 10
    Unit 9: Using Identity Exchange

    Modern customer landscapes frequently require identity and profile information to move between SAP Customer Data Cloud and other systems.

    This unit introduces Identity Exchange and helps learners understand its role in integration scenarios.

    SAP's current documentation identifies Dataflows as its extract-transform-load capability for importing, exporting, and exchanging data with third-party platforms.

    Learners develop a clearer understanding of how identity data can participate in broader customer experience and enterprise integration architectures.

  • Lesson 11
    Unit 10: Implementing CIAM for B2B

    This unit applies the identity concepts learned throughout the implementation module to business-to-business relationships.

    Learners explore how CIAM capabilities can be extended to partner organizations and their members.

    The unit reinforces organization identity, member authentication, B2B onboarding, and the additional governance requirements that arise when access needs to be controlled according to a user's organization and responsibilities.

  • Lesson 12
    Unit 11: Configuring Organization Management and Authorization

    The final unit brings B2B organization management and authorization together.

    Learners explore how organizations, members, applications, resources, roles, attributes, and policies contribute to secure B2B access.

    SAP's Authorization Workspace enables administrators to define and apply policies, applications, assets, and conditions for a site group.

    By the end of the unit, learners should understand how identity information and business context can work together to determine what a partner user is permitted to access.

  • Lesson 01
    Hands-on Practice for SAP Customer Data Cloud Implementation Training

    Practical Exercise Overview

    Identity and access management becomes much easier to understand when learners can work directly with the system.

    The source curriculum includes a preconfigured practice environment containing the data required to complete exercises from the SAP Customer Data Cloud Implementation Training course or independently experiment with Customer Data Cloud.

    This hands-on environment allows learners to reinforce the implementation concepts introduced throughout the learning journey.

    Summary:

    Practical Skills You Can Develop

    • Navigate SAP Customer Data Cloud.
    • Configure Customer Data Cloud sites.
    • Work with customer data schemas.
    • Manage customer identities.
    • Configure registration and authentication.
    • Create and manage consent scenarios.
    • Work with APIs and SDKs.
    • Explore SSO scenarios.
    • Work with identity integration.
    • Configure CIAM for B2B.
    • Manage B2B organizations and members.
    • Explore authorization policies.
    • Translate CIAM requirements into practical configurations. 

Jittesh Purrohit

Lectures

25

Skill level

Beginner

Expiry period

Lifetime

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